Owner and fashion designer of ABLE By Amanda Campbell, Amanda Campbell, created her most recent collection entitled Webs We Weave as a part of her Rehabilitation series as a way to bring awareness to the shame and guilt that women experience on a daily basis to fit into the unattainable beauty standards set by society. Through the power of clothing she encourages them to break free of that fault and reclaim their independence, hope and strength.
The collection of seventeen women’s evening wear looks is inspired by shame and vulnerability expert Brene Brown and her idea that women experience shame as an all encompassing and overwhelming web. Brown states that, “shame for women is this web of unattainable, conflicting, competing expectations about who we are supposed to be. And it’s a straitjacket.” Campbell found this profound and all-too-true quote so moving and designed Webs We Weave around it. She pulled further inspiration for the collection from her own personal experience with dealing with shame around her struggle with an eating disorder and mental illness.
Look-by-look, Webs We Weave is designed to showcase the progression of the wearer’s journey from being fully entrapped and entangled in a web of shame to fully evolving into her own and discovering, accepting and loving herself for who she is even if she doesn’t fit society’s rigid beauty standards.